Last week, GPI's team, along with 19,000 other people, descended upon Boston for HubSpot's Inbound 2016 marketing conference. This was GPI's third year in a row attending Inbound and, yet again, it did not disappoint.
The sessions and speakers were informative and inspiring, the entertainment was fantastic and the weather was beautiful. We came away from the week excited to start implementing the strategies and tactics for attracting and delighting our audiences.
Some of the highlights of the event for us included:
- Global Content Strategy: This Is Gonna Be Big. Rebecca Lieb of Conglomotron LLC discussed creating an effective content marketing strategy for global markets. She covered possible complications with localizing your content and how to smoothly and effectively communicate with your teams.
- The Marketer's Checklist for Going Global. Niti Shah of HubSpot shared her first-hand experience of rolling out HubSpot in APAC and SEA. She discussed the lessons she learned for working with a global team and entering a new market.
- Trello Goes Global: Launching an International Marketing Strategy. Stella Garber of Trello shared their story of launching Trello in over 20 languages. 75% of web traffic and 45% of their revenue comes from outside the U.S. A big part of their localization strategy was doing crowd-sourced translations, which was interesting to learn about.
- The keynotes and entertainment: Gary Vaynerchuk, Anna Kendrick, Serena Williams, Trevor Noah and Alec Baldwin were some of our favorites and it was inspiring to hear how they have developed their brands in the digital age.
HubSpot is a pioneer in content marketing and marketing automation and continues to make strides in improving their marketing automation platform. Each year, Inbound brings together marketers across industries and locales to listen to marketing experts discuss the latest trends and strategies for engaging audiences and providing an excellent user experience.
We were happy to see the sessions on global content and localization offered and look forward to companies recognizing the benefits for localizing all of their content, from emails and blogs to landing pages, forms and CTAs.
Inbound 2017 will be back in September next year, and will without a doubt be another great marketing event.
Further Information for HubSpot Content Localization
As a HubSpot Partner, translation agency GPI has developed a powerful cloud-based Translation Services Connector to leverage best practices when localizing inbound marketing content and the translation process workflows associated with them.
You may find some of the following blogs and information helpful:
- HubSpot and the GPI Translation Services Connector: Part 1
- HubSpot and the GPI Translation Services Connector: Part 2
- GPI Adds Email and Auto-Import Enhancements to HubSpot Translation Services Connector
- Watch the GPI HubSpot Translation Services Connector Video
- Translating Inbound Marketing Content: eBooks
Please feel free to contact GPI at firstname.lastname@example.org with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs. You may request a complimentary Translation Quote for your projects as well.
About the Author
Natalie was born and raised in Montana where she graduated from The University of Montana with a degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include beading, yoga, cooking, reading, being outdoors and traveling.More Content by Natalie Williams